Ninety percent of Instagram users follow a business, and 50% of people are more interested in a brand after seeing their ad on Instagram. Small businesses can leverage Instagram’s powerful tools to reach new customers and monetize their accounts. Post pictures and videos of your team working or a behind-the-scenes look at your business. Use hashtags to join conversations and get your content discovered.
Increase engagement
If you want to earn on Instagram, you must engage with your followers. One way to do this is by posting content encouraging interaction, such as asking questions in the post caption or publishing a carousel of photos. This type of call-to-action (CTA) increases user time on your Instagram profile and may lead them to click your website link in your bio. Another way to increase engagement is by tapping into user-generated content (UGC). UGC can be images or videos people tag you in or posts that use your geotag. Lastly, you can increase engagement by hosting Instagram Live sessions to connect with your audience. This feature lets you share important information with your followers in real time.
Increase sales
As a visual platform, Instagram is an excellent choice for small businesses that want to increase sales. A well-optimized profile can help drive traffic to a website and build customer loyalty for years to come.
To start, create a list of core content pillars for your business. These are the topics that your audience consistently engages with and should be a part of your regular posting schedule. Next, make sure to include hashtags that relate to these pillars. For example, include “SEO” in your hashtags if you’re an SEO agency. Another way to increase your reach is by collaborating with other brands in your niche. This can be done through contests, product bundles, and cross-promotion. It’s also a great way to expand your network and learn from others.
Increase brand awareness
Instagram is a photo and video-centric platform, meaning images and videos tend to outperform posts containing only text. Additionally, Instagram allows users to tag people and locations in their posts, making it easy for potential customers to find your business. The best way to increase brand awareness on Instagram is by posting content relevant to your audience’s interests and needs. To do this, you should know your target audience’s demographics to create posts most likely to appeal to them. By doing this, you can reach a wide variety of potential customers. To help you reach your goals, optimizing your profile is recommended by using an attractive username and bio, including a link to your website in your bio, using hashtags that are related to your business, and activating the IG Shopping feature. If you follow these tips, your small business will see an increase in the number of people who have heard of your brand.
Increase traffic to your website
If you have a blog or e-commerce site, Instagram can help drive traffic. You can link to your site in posts, create shoppable stories or carousels, and add a call-to-action in post captions to encourage visitors. Instagram Stories can also share business days, host Q&A, or answer questions. This interactive approach for small businesses builds brand trust and helps your followers feel like they’re part of a community. Another way to increase your reach on Instagram is by running Instagram ads. These are customizable and trackable and can target specific demographics or boost engagement on your posts. Instagram’s accurate targeting can help you connect with new customers and positively impact your bottom line.