By Christophe Rude
A coupon, or special offer, is a great way to attract new customers and incentivize existing ones to shop with you again. But it’s easy to get so wrapped up in the idea of using coupons that you forget why they’re such a valuable tool in the first place: getting more customers!
In this article, we discuss why you should be using Coupon Management System to attract customers and what your strategy for doing so should be.
Why Use Coupons?
This is one of those things that people on different sides of an issue can look at and still agree on the coupon is a great way to attract customers. Nearly half of consumers say they love coupons, and almost two-thirds check for them at least once per month. Consumers are coupon kings—and with more than 60% of consumers saying they’ve saved money using coupons, it’s not hard to see why.
In fact, companies using coupons consistently are three times as likely as non-couponers to attract new customers. Coupons make people feel special: You know that feeling you get when you walk into Starbucks and there’s something free in your hand? Everyone does.
How Do I Promote A Coupon?
If you want to get more people to purchase your products, you’ll need to get them into your store. One of the best ways to do that is by having a good promotion—like an in-store coupon or special deal for online customers. For example, if you offer 50% off when someone signs up for your loyalty program or new subscribers receive free shipping, you could see big spikes in traffic and sales from coupons and deals. So how do you decide which promotions are right for your business?
Start by looking at what other businesses in your industry are doing and benchmarking those ideas—then test some of those strategies with audiences of potential customers (like on Facebook). With enough time and experimentation, coupons can be an excellent tool for increasing sales and traffic.
How Do Coupons Help My Business?
One of your main goals as a small business owner is probably making sales. But how do you get customers in the door? One way to draw in new customers is through coupons and promo codes. You can offer these directly through your website or through an email blast that goes out to your mailing list, with instructions on how to redeem them in-store or online. Either way, coupons are great for attracting new customers, but they’re also powerful at getting existing ones back into your store.
If you’ve been meaning to build loyalty programs for repeat customers, one option is including promotions for free items (like their favorite cookie) with their purchase when they present a coupon.
What Are Ways I Can Give Coupons Away For Free?
There are several ways you can give coupons away for free. Post them online, on social media sites, or email them directly to your customer list. You can also include coupons with products you ship out. Another option is to create an app that allows customers to receive coupons based on location; like if they’re walking by your store.
You may even consider offering a coupon and encouraging customers to share it online, again through social media sites or emails. The best method is trying out multiple tactics and seeing what works best for your business
Tips For Using Coupons on Social Media
Using coupons on social media is a great way to attract customers. Coupons are already popular online, but even more so on Facebook and Twitter. As mobile usage increases, it’s important that you make your coupons mobile-friendly, as well.
That means making sure they can be accessed via smartphone as well as desktop computer. To get started with creating coupons for your social media sites, check out Promote Abhi discount offerings today!
Do They Really Work?
First, let’s acknowledge that coupons are a great way to attract customers. There’s nothing like free or discounted services to make consumers feel like they’re getting something for nothing. But is it possible that your business might be better off by not giving your customers big discounts?
While it may seem counterintuitive, there are reasons why offering coupons might not be as effective as you think. When you give away too many big-ticket items, people will expect those kinds of deals all of the time—and will be less likely to purchase when you don’t have any promotional products on hand.
Examples of Brands Using Them Well
Examples include Home Depot and Staples, both of which were doing deals for Father’s Day. These are examples of how coupons can increase brand loyalty and make customers more aware of your business. If you look at it from a cost-benefit perspective, using coupons makes good business sense – especially with smaller businesses that aren’t able to do massive advertising campaigns as larger corporations can.
Home Depot had an offer that if you purchased $100 worth of merchandise they would give you $25 in gift cards, while Staples offered to buy one ink cartridge and get one free. The concept is similar on almost all coupon sites: buy something for less than what it would usually be and then apply your discount code at checkout to receive your discount.