Marketing trends and channels evolve over time. Some trends move quickly, but email is almost the same channel he is on. In fact, email remains the number one content marketing channel for both his B2C and B2B marketers. 87% of B2B marketers and 77% of B2C marketers use it to grow their audience.
It can also help you grow other marketing channels such as social media. However, marketers still face many challenges in their email marketing efforts. One of these biggest challenges is the time it takes to create great-looking emails from scratch. Without efficient tools, marketers can spend a lot of time crafting and sending ugly emails. This reduces her productivity and lowers her ROI of email marketing.
Many companies end up in this situation because they are unwilling to invest in tools to simplify their processes. However, email marketing tools don’t have to be expensive. There are many free email marketing tools that can save you time and money.
Read on for our list of the best free email marketing tools.
HubSpot Email Marketing
HubSpot, perhaps best known for its marketing automation platform, recently released a free email marketing tool that can support many of the transactional email needs of small businesses.
Whether you want to send a rebate email from a prospect’s offer, a thank you email after a purchase, or simply promote a recent campaign, the free version of HubSpot can help you do just that. A free email tool is easy to use. The tool has a convenient drag-and-drop visual editor and comes loaded with pre-made templates to get you started quickly. Of course, what makes Hub Spot’s email marketing stand out is its native integration with other HubSpot tools like Free Forever CRM. Signing up for an account gives you access to both tools, allowing you to create a central database of your contacts, organize them into lists, and manage and track your email performance.
The sender is one of the best free tools with features that guarantee deliverability. You can create impressive newsletters without any knowledge of HTML. Simply choose from a template and customize it with images, videos, text, and other elements. You can also personalize your newsletter for each recipient for an even greater impact.
Sendinblue is a marketing communications platform that offers both email marketing tools and additional features like customer relationship management and landing page creation. With over 70 design templates, the Sendinblue email design feature makes it easy to create great-looking emails. Plus, all of these templates are responsive and you can preview the results to make sure your design looks the way you want it on any screen format. Once you’ve designed your emails, you can use features like A/B testing and segmented recipient lists to optimize your campaigns and take the manual work and guesswork out of targeting your ideal audience.
Omnisend is a sophisticated e-commerce marketing platform that brings together all your communication platforms in one place. The free plan only includes email, but it’s more than enough to support small businesses email marketing efforts. Automate email delivery with behavioral triggers and easily tailor communications to your customers’ convenience.
Send more relevant email marketing messages with comprehensive audience insights. Design engaging newsletters with time-saving features such as a product selector that lets you choose all products to include in your email. You can even add scratch cards, discount voucher codes, and gift boxes to further optimize your email performance.
Send an impulse
SendPulse is touted as a multi-channel marketing platform, but its email marketing feature is the most popular. It comes with dozens of professionally designed email templates that can be easily customized with a drag-and-drop editor. You can then set up these custom emails to create emails based on user behavior, event triggers, and other variables. It can be sent automatically at the right time.