Once you have your product or service up and running, it’s time to get the word out about what you’re doing. Sure, that might mean social media and other marketing tactics, but it also means you should consider working with an internet marketing agency to help you out with search engine optimization (SEO) and pay-per-click (PPC) advertising campaigns. Here are just three reasons why you need a PPC company to help you grow your business, and some of the ways they can help you achieve success.
Why you need a Company
Your business can no longer run with organic traffic alone. The competition has grown from smaller mom-and-pop shops to giant corporations that have millions in resources behind them. If you want your company to take off, you need a digital marketing agency by your side that can deliver results. PPC companies specialize in different areas of digital marketing. So choose one that offers local SEO services if you want your company on Google Maps or home page results for specific cities across the country. Know what’s important for your business, then find a specialist!
Agencies are different from software providers
Though there are many software providers for Google AdWords (like Word Stream, or Keywords). Agencies are different from software in that they have their own staff of skilled analysts. This means your PPC company will be able to look at your campaign in a more holistic way than a provider can. This can be helpful when you have specific budget concerns but need expertise outside of your team’s comfort zone. While tools can help with keyword research, some advertisers need a service that can also assist with site-structure issues or identifying any discrepancies between channels like organic and paid search performance.
How do they help?
By working with a Google ads agency, you can spend more time focusing on your customers and less time trying to figure out Google ads yourself. A good search engine marketing company will be able to do three things for you. Help you understand which keywords will best suit your product or service. Optimize your website so that it comes up in search results when people are looking for you, and provide optimization recommendations for changes you should make. If you’re having trouble attracting traffic or sales from searchers. With a Google Ads Agency by your side, all of these options—and more—are available to grow your business!
SEO vs. PPC Company
In today’s digital world, paid search (PPC) ads often work hand-in-hand with organic search engine optimization (SEO). Typically, SEO creates awareness that eventually leads to more clicks on your ads. And, as you’re likely aware, clicks equal dollars. With all of those things at play online. It can be confusing for small businesses trying to figure out how best to reach their target audiences without breaking their bank accounts. It is critical for business owners in 2017 not only to understand what a great PPC agency can do for their business. But also why it might be better than doing in-house or not using a PPC agency at all. Let us explain why
When to start your campaign?
Whether you’re a new or established business, there’s never a wrong time to get started with Google AdWords. Your idea may change over time, but don’t let that stop you from starting your campaign when it feels right. If you think you can benefit from advertising on Google search or Display. However, be aware that different campaigns are best for different stages of your business.
What should you consider?
When trying to decide whether a PPC company is right for you, it’s important to consider these questions. How big is your budget? Are you new to digital marketing or would you like someone with experience handling your account? Are you looking for someone who can work in-house with your marketing team or do you want them to work independently as a full-service agency? Will having a dedicated team take away from your own resources, or will it allow you more time to focus on growing other parts of your business?
Common mistakes made in campaigns, how can you avoid them?
Search engine marketing is one of those topics that sounds like it’s far more complex than it actually is. Many are worried about being scammed or wasting money when they get started—which are both fair concerns. But if you know where to look for information (like right here) and you’re willing to make smart decisions. There’s no reason your marketing campaign has to be a failure. There are a lot of factors that go into a successful PPC campaign; from targeting keywords, paying attention to landing pages, writing great ad copy…the list goes on. To ensure your paid search efforts reach their full potential, be sure you avoid common mistakes in your campaigns.