A key success factor in the beverage industry is product innovation. Companies must develop new drinks that meet consumer demands and build brand loyalty. Also important is deciding which TABC license or permit will work best for your business. Remember that authorizations for specific license and permit types changed on Sept. 1 due to consolidation.
TABC Certification
Beverage companies will find new ways to evolve their product portfolios and reach consumers who want healthier options or more premium products. Consolidation is becoming a trend, with significant brands acquiring smaller craft producers.
TABC licensing certification is an essential first step for any business wanting to sell or serve alcohol. It ensures that employees are trained to identify customers correctly, recognize the signs of intoxication, and understand how to refuse sales. It also helps the state prevent underage sales, which is punishable with stiff fines. Obtaining a Texas TABC certification is easy with fast, 100% online courses like the ones offered by TABC Pronto.
Legal Compliance
TABC certification leads to legal compliance, improved job prospects, and reduced business liability. In the hospitality industry, a TABC certification is necessary for employees who serve, sell, or handle alcohol. The certification provides a thorough understanding of state seller/server laws and ensures that your team is fully aware of how to sell, serve, or store alcohol properly.
In addition to TABC rules, your city or county may have zoning restrictions, fees, standards for late-hour business operations, and certificate of occupancy requirements that you must adhere to. Professional consulting services can help you navigate this process and avoid any missteps that could cost your business in the future.
TABC recently changed the licensing structure to simplify things. THLA will update members on these changes, including license consolidation and new license/permit types.
Improved Job Prospects
The food and beverage industry is booming, from gourmet chefs crafting fusion delicacies to mixologists conjuring drinks that tell stories. With four-year revenue growth in all but one category expected to exceed 2022’s total sales, food and drink companies are repositioning their brands as healthier and more premium.
To appeal to consumers, soft, energy, and ready-to-drink tea manufacturers are experimenting with new sugar alternatives. These alternative sweeteners aim to provide traditional beverages’ sweetness, flavor, and texture while lowering their calorie counts.
The “sober curious” movement among Millennials and Gen Z has also increased demand for non-alcoholic beverages. In response, key players in the beverage industry are looking for ways to boost drink appeal with unique mix-ins and other drink enhancements. However, you should know that you cannot sell or transfer your TABC permit, regardless of what tier you hold (Retail, Manufacturer, or distributor). This is called a Tied House Interest and is prohibited.
Reduced Business Liability
TABC certification and compliance with alcohol laws reduce the risk of lawsuits from intoxicated patrons. It also helps you avoid expensive legal repercussions if your staff accidentally serves alcohol to minors, which is a class A misdemeanor.
In addition, it helps you comply with local laws requiring that you display phone numbers for transport services and call a taxi for intoxicated patrons. It can cost you a few dollars, but it’s a small price to pay to ensure the safety of your customers and your business.
The beverage industry is evolving with the introduction of better-for-you drinks. It includes low-carb options and drinks with health benefits, such as matcha or yerba mate. It’s also essential for drink producers to reduce their environmental footprint. It can be done by investing in renewable energy, using recycled materials, and reducing waste.